Sponsorship: Interstates 81 / 77 / 64 Corridors Package

Through the Interstates 81 / 77 / 64 Corridors business sponsorship package, your company will display valuable sponsorship signs along I-81, I-77 and I-64, giving your brand exposure to more than 325 million travelers each year.

The package includes signage and additional branding opportunities at 22 Virginia Safety Rest Areas / Welcome Centers, strategically located along some of Virginia’s most-traveled roadways.

More than 16 million people visit these facilities each year.

Sponsorship Benefits List
Safety Rest Areas / Welcome Centers Included:

 I-81:                

  • Bristol I-81 North Safety Rest Area / Welcome Center
  • Abingdon I-81 North Safety Rest Area (trucks only)
  • Smyth I-81 South Safety Rest Area
  • Rural Retreat I-81 North Safety Rest Area (no trucks)
  • Radford I-81 South Safety Rest Area
  • Radford I-81 North Safety Rest Area
  • Ironto I-81 North Safety Rest Area
  • Troutville I-81 South Safety Rest Area
  • Fairfield I-81 South Safety Rest Area
  • Mount Sydney I-81 North Safety Rest Area
  • Mount Sydney I-81 South Safety Rest Area
  • New Market I-81 North Safety Rest Area
  • New Market I-81 South Safety Rest Area
  • Winchester I-81 South Safety Rest Area / Welcome Center

 I-77:               

  • Rocky Gap I-77 South Safety Rest Area / Welcome Center
  • Rocky Gap I-77 North Safety Rest Area
  • Lambsburg I-77 North Safety Rest Area / Welcome Center

 I-64:                

  • Jerry’s Run I-64 East Safety Rest Area
  • Charlottesville I-64 East Safety Rest Area
  • Charlottesville I-64 West Safety Rest Area
  • Goochland I-64 East Safety Rest Area
  • Goochland I-64 West Safety Rest Area

Benefits Of Sponsorship:

Brand recognition: Exposure to more than 325 million people* traveling in Virginia each year through signage on Virginia’s interstate highway system.

Brand awareness: Feature your brand / logo / message in prime locations at 16 Virginia Safety Rest Areas / Welcome Centers along the I-95, I-85 and I-66 corridors.

These centers host more than 16 million travelers** each year – that’s more than 45,000 daily visitors!

* Total impressions based on 22 locations, one highway sign per location.

**Visitation figures based on traffic volume count estimates: 2.2 visitors per passenger car and 1.2 visitors per heavy vehicle.

Fee Includes The Following At Each Site:

  • 6- by 4-foot “Sponsored by” logo sign on interstate before rest area exit
  • “Sponsored by” logo sign at location of choice at the building / facility (front of building, rear of building or exit to highway).
  • Three to four additional locations at each site for sponsorship items to be placed

Bristol I-81 North Safety Rest Area/Welcome Center

Welcome Center Building, One Rest Area Entrance

 Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Rugs at entrance to Welcome Center
  • Wall-mounted advertisement at entrance of rest area
  • Wall-mounted advertisement in Welcome Center
  • Interior monitors for commercial

Abingdon I-81 North Safety Rest Area (trucks only)

Rest Area Front Entrance

 Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance

Smyth I-81 South Safety Rest Area

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance

Rural Retreat I-81 North Safety Rest Area (no trucks)

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance
  • Outdoor vending building

Radford I-81 South Safety Rest Area

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance

Radford I-81 North Safety Rest Area

Rest Area Front Entrance

Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Wall-mounted advertisement at entrance

Ironto I-81 North Safety Rest Area

Front and Rear Rest Area Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance
  • Sidewalk/brick decal

Troutville I-81 South Safety Rest Area

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Wall-mounted advertisement at entrance

Fairfield I-81 South Safety Rest Area

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance

Mount Sydney I-81 North Safety Rest Area

Rest Area Front Entrance

 Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance

Mount Sydney I-81 South Safety Rest Area

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance

New Market I-81 North Safety Rest Area

Front and Rear Rest Area Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance
  • Outdoor sidewalk/brick decal

New Market I-81 South Safety Rest Area

Front and Rear Rest Area Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance
  • Outdoor sidewalk/brick decal

Winchester I-81 South Safety Rest Area/Welcome Center

Welcome Center and Rest Area Building with Common Space

Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Indoor vending area/tables
  • Wall-mounted advertisement in common area
  • Wall-mounted advertisement in Welcome Center
  • Rugs at entrance to Rest Area/Welcome Center
  • Interior monitors for commercial

Rocky Gap I-77 South Safety Rest Area / Welcome Center

Welcome Center and Rest Area Building with Common Space

Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending area
  • Wall-mounted advertisement in common area
  • Wall-mounted advertisement in Welcome Center
  • Rugs at entrance to Welcome Center/Rest Area
  • Interior monitors for commercial

Rocky Gap I-77 North Safety Rest Area

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor vending building
  • Outdoor map kiosk
  • Wall-mounted advertisement at entrance

Lambsburg I-77 North Safety Rest Area / Welcome Center

Welcome Center and Rest Area Building with Common Space

Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending area
  • Wall-mounted advertisement in common area
  • Wall-mounted advertisement in Welcome Center
  • Rugs at entrance to Welcome Center/Rest Area
  • Interior monitors for commercial

Jerry’s Run I-64 East Safety Rest Area / Welcome Center

Welcome Center Building, One Rest Area Entrance

Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Rugs at entrance to Welcome Center
  • Wall-mounted advertisement at entrance of Rest Area
  • Wall-mounted advertisement in Welcome Center
  • Interior monitors for commercial

Charlottesville I-64 East Safety Rest Area

Front and Rear Rest Area Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance
  • Outdoor sidewalk/brick decal

Charlottesville I-64 West Safety Rest Area

Front and Rear Rest Area Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance
  • Outdoor sidewalk/brick decal

Goochland I-64 East Safety Rest Area

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance
  • Outdoor sidewalk/brick decal

Goochland I-64 West Safety Rest Area

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance 

The Interstates 81 / 77 / 64 Corridors business sponsorship package will be auctioned to the highest bidding sponsor. 

To participate in this business sponsorship auction, register with the Virginia state procurement site, eVA, and bid on Safety Rest Area auctions. Bidders must go to https://eva.virginia.gov/ and register as a vendor using commodity code 96377.

eVA customer care is available to assist in registration at  804-371-2525 or eVACustomerCare@DGS.Virginia.gov.

If you are currently registered with eVA, sign up for commodity code 96377 through the website to receive notifications when sponsorship packages are available.

Auctions Available:

  • Interstates 95 / 85 / 66 Corridors Business Sponsorship
    16 Safety Rest Area/Welcome Centers

  • Interstates 81 / 77 / 64 Corridors Business Sponsorship 
    22 Rest Areas/ Welcome Centers

View the live sponsorship auctions.

Page last modified: Oct. 20, 2017