Sponsorship: Interstates 95 / 85 / 66 Corridors Package

Through the Interstates 95 / 85 / 66 Corridors business sponsorship package, your company will display valuable sponsorship signs along I-95, I-85 and I-66, giving your brand exposure to more than 500 million travelers each year.

Sponsorship Benefits

The package also includes signage and additional branding opportunities at 16 Virginia Safety Rest Areas / Welcome Centers, strategically located along some of Virginia’s most-traveled interstates.

More than 14 million people visit these facilities each year.

Safety Rest Areas / Welcome Centers included:

 I-95:                

  • Dale City I-95 South Safety Rest Area (cars only)
  • Dale City I-95 North Safety Rest Area (cars only)                     
  • Dale City I-95 South Safety Rest Area (trucks only)                     
  • Dale City I-95 North Safety Rest Area (trucks only)                      
  • Fredericksburg I-95 South Safety Rest Area / Welcome Center                    
  • Ladysmith I-95 South Safety Rest Area                      
  • Ladysmith I-95 North Safety Rest Area / Welcome Center                       
  • Carson I-95 North Safety Rest Area                      
  • Skippers I-95 North Safety Rest Area / Welcome Center

I-85:               

  • Dinwiddie I-85 South Safety Rest Area                   
  • Dinwiddie I-85 North Safety Rest Area
  • Alberta I-85 South Safety Rest Area                       
  • Alberta I-85 North Safety Rest Area                       
  • Bracey I-85 North Safety Rest Area / Welcome Center

 I-66:                

  • Manassas I-66 West Safety Rest Area / Welcome Center
  • Manassas I-66 East Safety Rest Area

Benefits of Sponsorship:

Brand recognition: Exposure to more than 500 million people* traveling in Virginia each year through signage on Virginia’s interstate highway system.

Brand awareness: Feature your brand / logo / message in prime locations at 16 Virginia Safety Rest Areas / Welcome Centers along the I-95, I-85 and I-66 corridors.

These host more than 14 million travelers** each year – that’s more than 39,000 daily visitors!

* Total impressions based on 16 locations, one highway sign per location.

**Visitation figures based on traffic volume count estimates: 2.2 visitors per passenger car and 1.2 visitors per heavy vehicle.

 Fee Includes The Following At Each Site:

  • 6- by 4-foot “Sponsored by” logo sign on interstate before rest area exit
  • “Sponsored by” logo sign at location of choice at the building / facility (front of building, rear of building or exit to highway).
  • Three to four additional locations at each site for sponsorship items to be placed.

Dale City I-95 South Safety Rest Area (cars only)

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance

Dale City I-95 North Safety Rest Area (cars only)

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance

Dale City I-95 South Safety Rest Area (trucks only)

Front and Rear Rest Area Entrance

Up to three additional promotional locations may be chosen from the following:

  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance
  • Outdoor sidewalk/brick decal

Dale City I-95 North Safety Rest Area (trucks only)

Front and Rear Rest Area Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance
  • Outdoor sidewalk/brick decal

Fredericksburg I-95 South Safety Rest Area/Welcome Center

Welcome Center and Rest Area Building with Common Space

Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Indoor vending area/tables
  • Wall-mounted advertisement in common area
  • Wall-mounted advertisement in Welcome Center
  • Rugs at entrance to Welcome Center/Rest Area
  • Interior monitors for commercial

Ladysmith I-95 South Safety Rest Area

Rest Area Building with Common Space

Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Indoor vending area/tables
  • Wall-mounted advertisement in common area
  • Rugs at entrance to Rest Area
  • Interior monitors for commercial

 Ladysmith I-95 North Safety Rest Area / Welcome Center

Welcome Center and Rest Area Building with Common Space

Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Benches
  • Outdoor map kiosk
  • Indoor vending area/tables
  • Wall-mounted advertisement in common area
  • Wall-mounted advertisement in Welcome Center
  • Rugs at entrance to Rest Area/Welcome Center
  • Interior monitors for commercial

Carson I-95 North Safety Rest Area

Rest Area Building with Common Space

Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending
  • Wall-mounted advertisement in common area
  • Rugs at entrance to Rest Area
  • Interior monitors for commercial
  • Indoor double-sided map kiosk

Skippers I-95 North Safety Rest Area / Welcome Center

Welcome Center and Rest Area Building with Common Space

Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Benches
  • Outdoor map kiosk
  • Indoor vending area/tables
  • Wall-mounted advertisement in common area
  • Wall-mounted advertisement in Welcome Center
  • Rugs at entrance to Rest Area / Welcome Center
  • Interior monitors for commercial

Dinwiddie I-85 South Safety Rest Area

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance

Dinwiddie I-85 North Safety Rest Area

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance

Alberta I-85 South Safety Rest Area

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance

Alberta I-85 North Safety Rest Area

Rest Area Front Entrance

 Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Outdoor vending building
  • Wall-mounted advertisement at entrance

Bracey I-85 North Safety Rest Area / Welcome Center

Welcome Center and Rest Area Common Area Building

Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Benches
  • Outdoor map kiosk
  • Indoor vending area/tables
  • Wall-mounted advertisement in common area
  • Wall-mounted advertisement in Welcome Center
  • Rugs at entrance to Rest Area/Welcome Center
  • Interior monitors for commercial
  • Foyer leading to Welcome Center
  • Playground area

Manassas I-66 West Safety Rest Area / Welcome Center

Welcome Center Building and Rest Area Entrance

Up to four additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Outdoor map kiosk
  • Wall-mounted advertisement at rest area entrance
  • Wall-mounted advertisement in Welcome Center
  • Rugs at entrance to Welcome Center
  • Interior monitors for commercial

Manassas I-66 East Safety Rest Area

Rest Area Front Entrance

Up to three additional promotional locations may be chosen from the following:

  • Pet rest area
  • Picnic area
  • Outdoor map kiosk
  • Wall-mounted advertisement at entrance

The sponsorship package will be auctioned to the highest bidding sponsor. 

To participate in this business sponsorship auction, register with the Virginia state procurement site, eVA, and bid on Safety Rest Area Auctions.

Bidders must go to https://eva.virginia.gov/ and register as a vendor using commodity code 96377.

eVA customer care is available to assist in registration at  804-371-2525 or eVACustomerCare@DGS.Virginia.gov.

If you are currently registered with eVA, sign up for commodity code 96377 through the website to receive notifications when sponsorship packages are available.

Auctions Available:

  • Interstates 95 / 85 / 66 Corridors Business Sponsorship
    16 Safety Rest Area / Welcome Centers

  • Interstates 81 / 77 /64 Corridors Business Sponsorship
    22 Rest Areas / Welcome Centers

View the live sponsorship auctions

Page last modified: Oct. 20, 2017