Sponsorship: Vehicles

The Virginia Department of Transportation (VDOT) invites you to participate in a unique opportunity to promote your business.

Your company’s logo / message can be displayed on select VDOT vehicles in different regions of the state for as little as $161 per month.

Increase your brand's exposure by advertising on VDOT vehicles throughout the state.

New Auction Format

New easy registration and bidding process: Register to Bid or Buy It Now options are available.

Discounted pricing is available for October. A select inventory of vehicles is available at discounted rates during four one-week auctions throughout October.

Click the links below to district auctions:

Benefits of Advertising

Brand recognition: Your company could get anywhere from nearly two million impressions to more than 10 million impressions annually through sponsorship decals and wraps on VDOT vehicles.

Brand awareness: Feature your company logo / contact information / message in the area of Virginia you choose on select vehicles used daily by VDOT employees in the field.

Why Invest In Vehicle Advertising?

  • Mobile billboards are viewed by 95 percent of people who pass by them and are read by 85 percent of passers-by. That’s almost twice the attention static billboards receive.
  • 97 percent of people who read mobile billboards will recall what they read.
  • One vehicle wrap can generate between 30,000 - 70,000 impressions daily.
  • 30 percent of mobile billboard viewers indicate they would base a buying decision on the ad they see.
  • Vehicles wrapped in advertisements can penetrate areas where traditional billboards are limited or unavailable.

*Statistics published by the Outdoor Advertising Association of America

Choose From:

  • Two 24-inch by 24-inch vehicle decals OR
  • Two rear quarter panel wraps for each vehicle included in the package

 VDOT must approve all artwork. The cost for fabrication, installation and removal of sponsorship decals / wraps is included in the winning bid amount.

 two trucks  

Information

Agreements are done on an annual basis. 

Minimum bids are determined by the estimated daily impressions based on average daily traffic counts in the counties where the vehicles travel and work.

Most VDOT vehicles travel on roads with heavier traffic volumes.

Individual vehicle sponsorships can start at low as $161 per month for up to two million impressions each year. For as little as $619 per month, your brand could receive more than 10 million impressions each year.  

Revenues go back into the community to fund maintenance on roads and bridges in that area.

Estimate Yearly Impressions*

Minimum Sponsorship Bid **

Up to 2 million impressions

$1925 minimum sponsorship bid

2 million+ impressions

$2425 minimum sponsorship bid

3 million+ impressions

$3425 minimum sponsorship bid

4 million+ impressions

$4425 minimum sponsorship bid

5 million+ Impressions

$5425 minimum sponsorship bid

6 million+ impressions

$6425 minimum sponsorship bid

10 million+ impressions

$7425 minimum sponsorship bid

* Impressions are estimated based on average daily traffic in the counties or on the interstate highways where the vehicles typically travel (based on 20.67 work days a month).

**Minimum bids shown are for vehicles with 24-inch by 24-inch decals. Minimum bids for two rear quarter panel wraps will be higher.

Sponsorship packages including multiple vehicles can be obtained at a discounted rate. For information, call Terri Gregory at 804-786-1955.

Vehicle Advertising Locations

districts

Bristol District: Bland, Buchanan, Dickenson, Grayson, Lee, Russell, Scott, Smyth, Tazewell, Washington, Wise, Wythe counties

Culpeper District: Albemarle, Culpeper, Fauquier, Fluvanna, Greene, Louisa, Madison, Orange, Rappahannock counties

Fredericksburg District: Caroline, Essex, Gloucester, King and Queen, King George, King William, Lancaster, Mathews, Middlesex, Northumberland, Richmond, Spotsylvania, Stafford, Westmoreland counties

Hampton Roads District: Accomack, Isle of Wight, James City, Northampton, Southampton, Surry, Sussex, York, Greensville counties

Lynchburg District: Amherst, Appomattox, Buckingham, Campbell, Charlotte, Cumberland, Halifax, Nelson, Pittsylvania, Prince Edward counties

Northern Virginia District: Arlington, Fairfax, Loudon, Prince William counties

Richmond District: Amelia, Brunswick, Charles City, Chesterfield, Dinwiddie, Goochland, Hanover, Henrico, Lunenburg, Mecklenburg, New Kent, Nottoway, Powhatan, Prince George counties

Salem District: Bedford, Botetourt, Carroll, Craig, Floyd, Franklin, Giles, Henry, Montgomery, Patrick, Pulaski, Roanoke counties

Staunton District: Alleghany, Augusta, Bath, Clarke, Frederick, Highland, Page, Rockbridge, Rockingham, Shenandoah, Warren counties

Past Auction Winners

 

Page last modified: Nov. 7, 2017