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What we know about Guaranteed Ride Home:
Guaranteed Ride Home (GRH) product is a viable ridesharing
support service that makes ridesharing a more attractive transportation
alternative in the Metropolitan Washington area because it takes away a major
hurdle – the threat of being stranded at work if you miss your carpool or
vanpool.
Key Facts
about the Appeal of Guaranteed Ride Home Service:
Two of the biggest obstacles to ridesharing involve the
need to have a car at work - to run errands during the day and to be in control
if you unexpectedly have to work late and miss your car or vanpool. The GRH
product tackles the second challenge.
Among commuters in the Metropolitan Washington, DC, area,
17% are more likely to rideshare if there is a GRH service available to
them. Source: “Guaranteed Ride Home Phone Survey,” 1994.
Non-SOV commuters are more influenced by the availability
of GRH service than are SOVers.
Long-distance commuters are more likely to increase their
ridesharing if there is a GRH service.
GRH has greater appeal for certain demographic
groups. Commuters are more likely to be
interested in GRH if they are younger, or use a carpool or vanpool as their
primary transportation mode to work, or have alternative modes of
transportation that are convenient to their home or work, or have longer
commute times to work. Additionally, GRH
has greater appeal for commuters who have lower household incomes,
work in clerical/office support, warehouse, craftsman or laborer occupations,
or who have children between the ages of 6-18.
Commuters are less likely to express interest in GRH
service if they are older, or report Metro (rail) as their primary
transportation mode to work, or drive alone to work, or have
professional/managerial occupations.
Car/Vanpool and bus riders are most interested in GRH
service.
Type of employer does not appear to be related to interest
in GRH.
Related
Studies/Documents:
1994:
“Guaranteed Ride Home Focus Groups”
1994: “Guaranteed
Ride Home Phone Survey”