Lauren Hansen 757-925-1660
June 27, 2013
VDOT LEADS PRSA PINNACLE AWARDS WITH FIVE HONORS, INCLUDING BEST IN SHOW
HAMPTON ROADS—The Virginia Department of Transportation (VDOT) swept the 2013 Public Relations Society of America (PRSA) Hampton Roads Chapter Pinnacle Awards with a total of five honors this month, including Best in Show for Public Relations Programs. The PRSA Pinnacle Awards, given to public relations programs and projects that demonstrate excellence in overall execution, were presented in June at the Holiday Inn Virginia Beach-Norfolk Hotel and Conference Center.
VDOT received First Place and Best in Show awards for the Gilmerton Bridge Lift Span Float-In community relations campaign. The all-inclusive, integrated campaign was comprised of a wide range of public relations strategies designed to fully inform Hampton Roads motorists and mariners of the complex lift span float-in operation and pending bridge and navigational closures. Other winning entries included the Gilmerton Bridge Float-In Media Kit; the Gilmerton Bridge/Federal Highway Administration Special Event; and VDOT's 511/Reach the Beach brand management campaign.
“It’s very gratifying to be recognized for public relations excellence by PRSA, the leading association in the public relations industry,” said Lauren Hansen, communications manager for the VDOT Hampton Roads District. "These awards reflect our continued commitment to openly and effectively build and maintain public awareness and understanding of VDOT's numerous projects and practices throughout the Hampton Roads community."
The 2013 PRSA Pinnacle Awards recognize outstanding public relations work produced by public relations practitioners in the Hampton Roads market. Award entries were judged for research, planning and content, creativity and quality, technical excellence and results.
VDOT has the third-largest, state-maintained highway system in the country, and is responsible for building, maintaining and operating the state's roads, bridges and tunnels. The organization employs approximately 7,500 people throughout the state.
Information in VDOT news releases was accurate at the time the release was published. For the most current information about projects or programs, please visit the project or program Web pages. You may find those by searching by keyword in the search Virginia DOT box above.