Shannon N. Marshall 804-371-6844
Eric Strauss, Global-5 Communications 407-571-6782


April 8, 2013

Sponsorships to help pay for services

RICHMOND – The Virginia Department of Transportation (VDOT) announced today that it is seeking private sector sponsorships to help pay for the agency’s enhanced 511 Traffic Information System and the Safety Service Patrol (SSP) motorist assistance program.

“The opportunity to sponsor 511 and the Safety Service Patrol program offers companies a unique chance to help fund programs that give so much back to the citizens of Virginia,” said VDOT Commissioner Greg Whirley. “The 511 service, featuring our first VDOT 511 mobile applications, improves the user experience. The traffic information is real-time, accurate and free. It’s one more tool to help drivers learn the latest conditions on their specific routes and make adjustments to best avoid congestion.” 

Sponsorship packages show how companies can sponsor the SSP (one corporate sponsor); brand major interstate corridors with a series of sponsored 511 signs within VDOT’s right-of-way; have their logos on 511 road signs on interstates and roadways; place messages on 511 mobile applications, personalized e-mail and text alerts; and place banner ads on

The sponsorship program is part of a five-year contract that was awarded to Iteris Inc. for developing Virginia’s enhanced 511 system. As part of the contract, G5 Sponsorships, a branch of Global-5 Inc., is coordinating the sponsorship program. 

For more information about sponsoring 511 and SSP, visit the G5 Sponsorships website at

In May, VDOT launched the improved real-time 511 traffic information system that serves Virginia’s 8.1 million residents and millions of annual visitors. VDOT’s SSP assists stranded motorists and provides traffic control during traffic incidents including traffic collisions and road work along portions of Virginia’s interstate highways.


Virginia’s 511 Traffic Information System

Virginia’s 511 system provides free, real-time information about traffic conditions, construction delays and other events affecting travel times. The 511 service typically receives in excess of 100,000 calls each month and can be accessed by calling 511 from any landline or cell phone in Virginia or by visiting On the website, drivers can register for personalized alerts for their specific routes sent via e-mail or text and find instructions to download VDOT’s 511 iPhone and Android mobile apps.

Since its inception in 2002, Virginia’s 511 system has received more than 11 million calls and eight million website visits. The 511 roadside signs along Virginia’s interstates and busiest roadways make billions of impressions per year on travelers.

VDOT Safety Service Patrols

The SSP covers routes on the interstates in the Bristol, Culpeper, Fredericksburg, Hampton Roads, Northern Virginia, Richmond, Salem and Staunton districts. VDOT’s SSP vehicles cover more than 580 miles daily and help more than 10,000 motorists per month. Patrollers help stranded motorists with services such as jump starting vehicles, supplying gasoline to reach the nearest service station, water for overheating radiators, changing flat tires, assistance with towing services and applying limited first aid until emergency services arrive. Patrols also remove road hazards to increase safety and keep traffic moving on Virginia’s roadways. 


Information in VDOT news releases was accurate at the time the release was published. For the most current information about projects or programs, please visit the project or program Web pages. You may find those by searching by keyword in the search Virginia DOT box above.

Page last modified: April 8, 2013