Safe Routes to School


Marketing Toolkit

This page contains materials you can use to build a successful Safe Routes to School campaign that encourages kids to walk and bike to school, educates parents on the importance of kids getting enough activity, and creates awareness in your community.

We would love to see your materials in action! Please share stories and photos with us by emailing


Press Release Template - Word

A press release can be used to provide information about your event so that it can be included in a news story, regardless of whether a media outlet comes to the event. The press release template is a Word document that includes the VDOT SRTS logo at the top. Instructions for customizing the template are provided.

Media Advisory Template - Media Advisory Template

A media advisory is different from the press release in that its purpose is to get media outlets to the event. As an invitation, the advisory includes information on the time and place of the event, as well as reasons why the press would want to cover it. This media advisory is written for Walk to School Day, but can be easily adapted for another Safe Routes to School event.

Incentive Items




Frequent Walker – Bicyclist Punch Card


Sticker Templates












Page last modified: Nov. 1, 2019